Corporate social responsibility for SMEs: A proposed hypothesised model

  • Peter Turyakira Department of Marketing and Management, College of Business and Management Sciences (COBAMS), Makerere University
  • Elmarie Venter Department of Business Management at the NMMU
  • Elroy Smith Department of Business Management at the NMMU
Keywords: Business ethics, competitiveness, corporate social responsibility, small‐ and medium‐sized enterprises

Abstract

In a competitive, globalised world, corporate social responsibility (CSR) is proposed as a strategy to invigorate the competitiveness of small†and mediumâ€sized enterprises (SMEs). The primary objective of this paper is to identify CSR factors that influence the competitiveness of SMEs and to develop a hypothesised model that can be tested on SMEs. Although SMEs in Uganda are increasingly becoming the backbone of the economy, their rate of survival and competitiveness are a cause for concern. The outcomes of CSR activities can help to improve the survival rate of SMEs, and may offer great oppor†tunities for business competitiveness, locally and globally. 

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Published
2014-07-17
Section
Articles